Welcome to My Brain

I will be starting a new job soon. My first new job in over five years. As a requirement, I must separate from my company — the one I started — and begin anew.

This is a mixed bag of emotions, but the strongest I feel is relief. Relief over the dumbest thing.

When you’re the owner of a business, you’re a target.

A target for virtual assistant emails. Cleaning service emails. Need millions of dollars in capital? How about a line of fresh credit for your business? “Steven” from Bangladesh is offering his app development services for a low, low price. A local high school yearbook is selling ad space. Am you hearing “we need AI” from my clients but don’t know where to begin? How about an introductory call?

All emails, all the time. Delete. Delete. Delete. Flag as spam. Delete.

You barely have time to catch your breath when the next wave begins.

Just following up on my previous email. “I get it, you’re busy, but I don’t want you to miss out.” I haven’t heard your response, so I figured I’d gently nudge this to the top of your inbox. “Hi, totally understand if the time isn’t right, but I wanted to make sure.” Just following up to make sure my email landed in your inbox.

Delete. Delete. Flag. Delete.

By the time the third wave comes, you’re exhausted. The cold lead people who said they wouldn’t email you again about this limited time offer email you again. By this point you can view one of these emails and scroll down to see they’ve responded to themselves 11 times.

The point is: I waste over an hour a day of my life cleaning these things out. And it gets incrementally worse as time goes on. It’s more than spam filters can handle. They’re overflowing. And 99% of it goes to my business emails.

In 36 hours it all goes away. I will remove these company emails from my computer, someone will change the password, and I wont have to deal with them again.

It seems so petty, but this is where we are in the 21st century.

I’m looking forward to getting my hour a day back.

September 18, 2025